Festive Season 2020 Business Hours

Dear Valued Customers,

In celebration of this year’s festive season, our company will temporarily close its business hours on the following days:

  • From 12h00 midday on Friday, 11th December 2020
  • Wednesday, 16th December 2020
  • From 12h00 midday on 24th December 2020 to 08h00 on 28th December 2020
  • From 12h00 midday on 3pt December 2020 to 08h00 on 4th January 2021

Please note that while our regional sales team will be on leave, our office will be open for sales orders and service-related bookings over this period.

Kindly make use of the normal channels of communication through our offices being:

Should you have any concern, feel free to email or call us prior to the holidays for customer assistance.
We would like to thank you for your loyalty and business and wish you and your family a wonderful festive season!

Grant Norton
Premium Brand Distributors: CEO

Sony 21 Day Lockdown Challenge: Terms & Conditions

To make the 21-day lockdown more fun and rewarding, SONY Alpha SA has decided to give away a Sony a7iii kit! Enter by sharing our daily theme post, solving the riddle of what the theme is and sharing your own entry and using the relevant hashtags. As simple as that!
We kick off our first theme on 27 March 2020, so keep your eyes peeled…

#SonyBuildingSATogether #SonyAlphaSA #SonyProject21

Be creative and have fun!

Sony a7iii kit

Competition/Challenge Period:
The competition/challenge will commence on Friday, 27 March 2020 and will close on Thursday, 30 April 2020 at 12h00 midnight (“the competition period”).
The winner will be announced on 4 May 2020 on the Sony Alpha SA social media platforms.

How to Enter:
To enter this competition the entrants must:
– Like and share the SonyAlphaSA post of the day.
– Solve the riddle to discover what the theme is for the day.
– Enter an image according to the daily theme by posting your entry on your Facebook and/or Instagram account, using the following hashtags: #SonyBuildingSATogether #SonyAlphaSA #SonyProject21
– The more entries submitted during the course of the lockdown, the better your chance of winning. It is not required to enter every day.
– Entrants must use the relevant hashtags as indicated above when posting their images on Facebook and/or Instagram.
– Images can be taken with any camera, even mobile phones.
– The winner will be decided by means of a lucky draw.

Terms & Conditions:
– Premium Brand Distributors (Pty) Ltd and Sony reserve the right to change the terms and conditions of the competition at any time without prior notice.
– Participants must follow ALL the steps mentioned above to qualify for the prize.
– The competition is only open to residents of South Africa, currently living in SA.
– No official Sony Ambassador or employee of Sony or Premium Brand Distributors (Pty) Ltd can win the prize.
– The prize and/or any parts thereof, are non-transferrable and cannot be deferred or exchanged for cash or equivalent;
– The organisers’ decision regarding any matter concerning the 21-day lockdown challenge and/or arising out of these terms and conditions, including the determination of the winner, is final and no correspondence will be entered into. The organizers or their agents will not be held responsible for any disputes arising from the challenge or prize.
– By participating in the Sony 21-day lockdown challenge (Sony Project 21), participants give Sony South Africa the right to use their photo on any of the Sony South Africa social media platforms.
– Please note: No explicit images, images portraying racism, violence or nudity, or any offensive images will be tolerated. Any photo not complying with these terms will be reported on Facebook and/or Instagram, deleted and automatically be disqualified.

Appointment of Christo Snyman

12 August 2019

Johannesburg, South Africa

Premium Brand Distributors announces today that Christo Snyman has been appointed to work alongside their team in further building the Sport and Outdoor category in the South African market.

Christo Snyman will be the Sport and Outdoor Sales Manager, who brings with him more than 19 years’ experience and knowledge of the outdoor and photographic industry. He has extensive experience in building brands and has key relationships in these various channels. He played an instrumental role in establishing various key outdoor and optics brands to market leader-status.

We are confident that Christo will play a key role in meeting the company’s growth goals as well as further ensuring that Nikon Sports Optics stays a prominent player in the industry.

His contact details are:

Christo Snyman
Email: christos@premiumgroup.co.za
Mobile: 083 301 0748

For and on behalf of Premium Brand Distributors

Grant Norton: CEO


Premium Brand Distributors will be consolidating its Cape Town and Centurion Customer Service Centres into a single Customer Service and Product Support strategic business unit.

The transition is currently in progress, with the goal to have all changes incorporated by 1 May 2019. The dedicated Customer Service Centre will be located at our current premises in Grey Owl Village, Centurion.

Any changes arising from the consolidation has directly been communicated with affected customers.

Premium Brand Distributors would like to assure you that the consolidation will not impact our service offering or the quality thereof.

Our geographical Sales Functions will remain unchanged and customers in the Western Cape region will continue to be called on by their respective Key Account Managers.

Any enquiries regarding the transition can be directed to info@premiumgroup.co.za or contact Grant Norton or Merenchia Louw on 086 11 64566.

Yours sincerely

Grant Norton CEO: Premium Brand Distributors

Premium Holdings and Premium Brand Distributors Appoints New CEO, and Board of Directors

Press release
Premium Holdings and Premium Brand Distributors Appoints New CEO, and Board of Directors

1 August 2018

Premium Group Executive Chairman, Mr. Stefan van der Walt announced the appointment of Mrs. Merenchia Louw as CEO of Premium Holdings and the appointment of a new Chief Executive Officer and Board of Directors for Premium Brand Distributors.

Premium Brand Distributors, the sole distributor and business partner of international brands like Nikon, Sony photographic and memory, Lexar, Fenix and Go Xtreme Action cameras, announced key organizational changes to its executive team.

The appointment of Mr. Grant Norton as the new Chief Executive Officer and the appointment of a new Board of Directors consisting of Mrs. Merenchia Louw, Mr. Grant Norton – Chief Executive Officer, Mr. Emile Papenfus – Chief Financial Officer and Mr. Stephen Katzef – Sales Director. Mr. Stefan van der Walt will remain as Executive Chairman.

Mr. Stefan van der Walt said that the new Board of Directors will lead the company into a new and focused season of growth. All executives played a vital role in the success of the company the past few years. Through their uniquely different skills and attributes, they will set the scene for the future growth and sustainability of the Company.

Mr. van der Walt thanked Mrs. Louw in her role as Chief Executive Officer of Premium Brand Distributors for her leadership and dedication during very difficult financial times in the country. She introduced and made sure that the Company has a strong focus and foundation in preparation for the growth strategy that the Company will embark upon.

Mrs. Louw will continue to play a vital role in the Group and will also oversee the operations and corporate governance of all the entities in the group.

Sony 15% Discount Voucher Terms & Conditions

Voucher Terms and conditions

  1. This promotion is valid from 25 July – 15 August 2018 and this voucher must be redeemed by no later than 15 August 2018. The validity period of these vouchers cannot, under any circumstances, be extended or altered to a different period.
  2. This voucher is only redeemable on the next Sony purchase of one body and one lens during this period and is not redeemable against prior purchases or exchanged for cash or credit.
  3. This voucher may only be redeemed by the attendee of the July 2018 Sony Training Workshops with Jason Lanier. Only original vouchers with unique voucher numbers will qualify.
  4. Only available through participating retailers.
  5. Purchases made with vouchers are not refundable in cash.
  6. This voucher is non-redeemable for cash, non-refundable and non-transferable.
  7. This voucher can only be used for a single transaction; any remaining amount is not exchangeable for cash or another voucher and will be automatically forfeited. Only one voucher per purchase may be used.
  8. The company reserves the right to amend these terms and conditions without prior notice.

Financial Year End stock take

Dear Valued Customer,

Please take note that Premium Brand Distributors will be conducting their Financial Year End stock take from Monday, 3rd July until Wednesday, 5th July 2017.

As a result the warehouse will be closed and will not be able to process any orders until Thursday, the 6th July 2017.

Please be aware that there may be delays with stock delivery during this time and we thank you for your understanding in this matter.

Yours sincerely,
The Premium Brand Distributors Team

Appointment of CEO


Premium Brand Distributors announced that the Board of Directors has appointed Merenchia Louw as Chief Executive Officer effective 1 May, 2017. Merenchia succeeds Stefan van der Walt who took up the roll as Executive Chairman in January 2016. Merenchia has been in the role of COO for the past 3 years where she contributed greatly to the success and management of the business.

Premium Brand Distributors is at a time of increasing opportunities in the distribution and brand building of products in the photographic, memory, storage technologies, sport and outdoor markets.

“Merenchia has an outstanding track record of business success,” said Stefan van der Walt, chairman of the board of directors and CEO of the Premium Group. “Her experience in markets ranging from consumer to enterprise make her uniquely qualified to lead Premium Brand Distributors in this challenging economy and into the future.”

Merenchia worked at SAAB for 18 years and held the position of Vice President Business Support before joining the Premium Group in 2014.

Merenchia has an executive team with extensive experience in the technology industry with Grant Norton as Chief Development Officer responsible for sales, marketing and development of new products and Emile Papenfus as Chief Financial Officer responsible for finance and administration.

Premium Brand Distributors has structured and aligned its business model in recent years to ensure sustainability and growth in the South African and African market. Premium Brand Distributors continuously add new world class brands to their portfolio and the executive team is well positioned and experienced to take the business into the future.

Boost your wheels into a sleek machine


The demand for Ford Performance and Roush Performance parts and conversion kits from their new place in Centurion is proving very strong and in some cases, demand is outstripping supply.

This is only a month after the official launch, said general manager Grant Askham.

“We are delighted that even in this economic downturn, there are Ford owners who still want to improve the performance or appearance of their Fords,” he said.

One of the problems with performance improvements is that they void manufacturers’ vehicle warranties. What has been arranged for the Ford Performance Parts and Roush Performance fitments is a comprehensive three-year/60 000km engine warranty that will cover the performance upgrades, while the remainder of the original Ford warranty will NOT be voided!

Under the Roush banner, the Mustang is offered with three levels of performance improvements, ranging from cold air induction and an exhaust system (level 1); cosmetic features and an ECU upgrade (level 2) and the fitment of a Roush supercharger and revised suspension (level 3).

Under the Ford Performance Parts banner, upgrades for other Ford models, including the Ranger, Everest, Fiesta ST and Focus ST are available.

The company is currently awaiting approval for Roush performance improvement kits for the Ranger and Everest models, but meanwhile it is selling suspension kits and other accessories for them.

The fitment centre is manned by master technicians and this will be a requirement when other Ford accredited dealers are established to do performance improvements themselves.


Original article featured in the Daily Sun – 19 October 2016 and online at www.dailysun.co.za

Click here to download a PDF version of the article featured in the Daily Sun