Premium Brand Distributors announced that the Board of Directors has appointed Merenchia Louw as Chief Executive Officer effective 1 May, 2017. Merenchia succeeds Stefan van der Walt who took up the roll as Executive Chairman in January 2016. Merenchia has been in the role of COO for the past 3 years where she contributed greatly to the success and management of the business.

Premium Brand Distributors is at a time of increasing opportunities in the distribution and brand building of products in the photographic, memory, storage technologies, sport and outdoor markets.

“Merenchia has an outstanding track record of business success,” said Stefan van der Walt, chairman of the board of directors and CEO of the Premium Group. “Her experience in markets ranging from consumer to enterprise make her uniquely qualified to lead Premium Brand Distributors in this challenging economy and into the future.”

Merenchia worked at SAAB for 18 years and held the position of Vice President Business Support before joining the Premium Group in 2014.

Merenchia has an executive team with extensive experience in the technology industry with Grant Norton as Chief Development Officer responsible for sales, marketing and development of new products and Emile Papenfus as Chief Financial Officer responsible for finance and administration.

Premium Brand Distributors has structured and aligned its business model in recent years to ensure sustainability and growth in the South African and African market. Premium Brand Distributors continuously add new world class brands to their portfolio and the executive team is well positioned and experienced to take the business into the future.