The CEO of Premium Holdings, Mr Stefan van der Walt announced today that the Premium Group is expanding its business operations and has invested into a new venture i.e. “Lazarus Performance Parts (Pty) Ltd” (“LPP”,) in partnership with Lazarus Motor Company. LPP is an official distributor for Ford Performance parts and aftermarket fitments and will expand its performance aftermarket offering to the market.

“The strategy of the Premium Group is to expand our distribution business into various other sectors of the economy. The new partnership with Lazarus Motor Company enables us to utilise our Import and Distribution infrastructure and expertise in a perfect blend with the Lazarus group with their 50 years’ experience in the motor industry”, said Mr van der Walt.

LPP will be headed up by Mr Grant Askham as CEO. Mr Askham is ideally suited for this challenge with his extensive executive experience in both the motor as well as the distribution industries.
“We would like to thank Mr Askham for his invaluable contribution to the running and building of the Premium Brand Distribution company over the past 3 years. I believe he is the perfect man for this position and I’m looking forward to building this new company with him”, said Mr van der Walt.

Mr van der Walt will be the acting CEO of Premium Brand Distributors until a suitable candidate is appointed.