Appointment of Christo Snyman

12 August 2019

Johannesburg, South Africa

Premium Brand Distributors announces today that Christo Snyman has been appointed to work alongside their team in further building the Sport and Outdoor category in the South African market.

Christo Snyman will be the Sport and Outdoor Sales Manager, who brings with him more than 19 years’ experience and knowledge of the outdoor and photographic industry. He has extensive experience in building brands and has key relationships in these various channels. He played an instrumental role in establishing various key outdoor and optics brands to market leader-status.

We are confident that Christo will play a key role in meeting the company’s growth goals as well as further ensuring that Nikon Sports Optics stays a prominent player in the industry.

His contact details are:

Christo Snyman
Mobile: 083 301 0748

For and on behalf of Premium Brand Distributors

Grant Norton: CEO


Premium Brand Distributors will be consolidating its Cape Town and Centurion Customer Service Centres into a single Customer Service and Product Support strategic business unit.

The transition is currently in progress, with the goal to have all changes incorporated by 1 May 2019. The dedicated Customer Service Centre will be located at our current premises in Grey Owl Village, Centurion.

Any changes arising from the consolidation has directly been communicated with affected customers.

Premium Brand Distributors would like to assure you that the consolidation will not impact our service offering or the quality thereof.

Our geographical Sales Functions will remain unchanged and customers in the Western Cape region will continue to be called on by their respective Key Account Managers.

Any enquiries regarding the transition can be directed to or contact Grant Norton or Merenchia Louw on 086 11 64566.

Yours sincerely

Grant Norton CEO: Premium Brand Distributors

Premium Holdings and Premium Brand Distributors Appoints New CEO, and Board of Directors

Press release
Premium Holdings and Premium Brand Distributors Appoints New CEO, and Board of Directors

1 August 2018

Premium Group Executive Chairman, Mr. Stefan van der Walt announced the appointment of Mrs. Merenchia Louw as CEO of Premium Holdings and the appointment of a new Chief Executive Officer and Board of Directors for Premium Brand Distributors.

Premium Brand Distributors, the sole distributor and business partner of international brands like Nikon, Sony photographic and memory, Lexar, Fenix and Go Xtreme Action cameras, announced key organizational changes to its executive team.

The appointment of Mr. Grant Norton as the new Chief Executive Officer and the appointment of a new Board of Directors consisting of Mrs. Merenchia Louw, Mr. Grant Norton – Chief Executive Officer, Mr. Emile Papenfus – Chief Financial Officer and Mr. Stephen Katzef – Sales Director. Mr. Stefan van der Walt will remain as Executive Chairman.

Mr. Stefan van der Walt said that the new Board of Directors will lead the company into a new and focused season of growth. All executives played a vital role in the success of the company the past few years. Through their uniquely different skills and attributes, they will set the scene for the future growth and sustainability of the Company.

Mr. van der Walt thanked Mrs. Louw in her role as Chief Executive Officer of Premium Brand Distributors for her leadership and dedication during very difficult financial times in the country. She introduced and made sure that the Company has a strong focus and foundation in preparation for the growth strategy that the Company will embark upon.

Mrs. Louw will continue to play a vital role in the Group and will also oversee the operations and corporate governance of all the entities in the group.

Sony 15% Discount Voucher Terms & Conditions

Voucher Terms and conditions

  1. This promotion is valid from 25 July – 15 August 2018 and this voucher must be redeemed by no later than 15 August 2018. The validity period of these vouchers cannot, under any circumstances, be extended or altered to a different period.
  2. This voucher is only redeemable on the next Sony purchase of one body and one lens during this period and is not redeemable against prior purchases or exchanged for cash or credit.
  3. This voucher may only be redeemed by the attendee of the July 2018 Sony Training Workshops with Jason Lanier. Only original vouchers with unique voucher numbers will qualify.
  4. Only available through participating retailers.
  5. Purchases made with vouchers are not refundable in cash.
  6. This voucher is non-redeemable for cash, non-refundable and non-transferable.
  7. This voucher can only be used for a single transaction; any remaining amount is not exchangeable for cash or another voucher and will be automatically forfeited. Only one voucher per purchase may be used.
  8. The company reserves the right to amend these terms and conditions without prior notice.

Financial Year End stock take

Dear Valued Customer,

Please take note that Premium Brand Distributors will be conducting their Financial Year End stock take from Monday, 3rd July until Wednesday, 5th July 2017.

As a result the warehouse will be closed and will not be able to process any orders until Thursday, the 6th July 2017.

Please be aware that there may be delays with stock delivery during this time and we thank you for your understanding in this matter.

Yours sincerely,
The Premium Brand Distributors Team

Appointment of CEO


Premium Brand Distributors announced that the Board of Directors has appointed Merenchia Louw as Chief Executive Officer effective 1 May, 2017. Merenchia succeeds Stefan van der Walt who took up the roll as Executive Chairman in January 2016. Merenchia has been in the role of COO for the past 3 years where she contributed greatly to the success and management of the business.

Premium Brand Distributors is at a time of increasing opportunities in the distribution and brand building of products in the photographic, memory, storage technologies, sport and outdoor markets.

“Merenchia has an outstanding track record of business success,” said Stefan van der Walt, chairman of the board of directors and CEO of the Premium Group. “Her experience in markets ranging from consumer to enterprise make her uniquely qualified to lead Premium Brand Distributors in this challenging economy and into the future.”

Merenchia worked at SAAB for 18 years and held the position of Vice President Business Support before joining the Premium Group in 2014.

Merenchia has an executive team with extensive experience in the technology industry with Grant Norton as Chief Development Officer responsible for sales, marketing and development of new products and Emile Papenfus as Chief Financial Officer responsible for finance and administration.

Premium Brand Distributors has structured and aligned its business model in recent years to ensure sustainability and growth in the South African and African market. Premium Brand Distributors continuously add new world class brands to their portfolio and the executive team is well positioned and experienced to take the business into the future.

Boost your wheels into a sleek machine


The demand for Ford Performance and Roush Performance parts and conversion kits from their new place in Centurion is proving very strong and in some cases, demand is outstripping supply.

This is only a month after the official launch, said general manager Grant Askham.

“We are delighted that even in this economic downturn, there are Ford owners who still want to improve the performance or appearance of their Fords,” he said.

One of the problems with performance improvements is that they void manufacturers’ vehicle warranties. What has been arranged for the Ford Performance Parts and Roush Performance fitments is a comprehensive three-year/60 000km engine warranty that will cover the performance upgrades, while the remainder of the original Ford warranty will NOT be voided!

Under the Roush banner, the Mustang is offered with three levels of performance improvements, ranging from cold air induction and an exhaust system (level 1); cosmetic features and an ECU upgrade (level 2) and the fitment of a Roush supercharger and revised suspension (level 3).

Under the Ford Performance Parts banner, upgrades for other Ford models, including the Ranger, Everest, Fiesta ST and Focus ST are available.

The company is currently awaiting approval for Roush performance improvement kits for the Ranger and Everest models, but meanwhile it is selling suspension kits and other accessories for them.

The fitment centre is manned by master technicians and this will be a requirement when other Ford accredited dealers are established to do performance improvements themselves.


Original article featured in the Daily Sun – 19 October 2016 and online at

Click here to download a PDF version of the article featured in the Daily Sun


Two renowned brands in the world of high performance motoring, Ford Performance Parts and Roush Performance, have arrived in South Africa and will be serviced initially by a dedicated facility in Centurion as well as through certain accredited Ford dealers nationwide going forward.

Ford has a heritage with racing and high performance motoring that goes right back to its founder, Henry Ford, winning an historic 10 lap sprint race on the Grosse Point horse racing track in Detroit on October 10, 1901. Winning that race in a car he designed and built himself and which carried prize money of $1 000 besides enormous prestige set Henry Ford on the path to heading up one of the world’s leading car makers.

The company has continued to use motorsport very effectively as a marketing tool over the years The Ford GT’s debut category victory in the 2016 Le Mans 24 hour race reinforced the success of this strategy.

Over the years Ford has spawned a host of iconic sports cars and high performance sedans such as the Mustang GT and Focus RS which were launched in South Africa this year.

The development of these high performance cars has also resulted in the company being able to offer a wide range of specialised parts to enhance performance and the cosmetic appeal of its cars.

A number of names have been used in the marketing of these parts over the years, but the company has now settled on a self-explanatory brand, namely Ford Performance. Further good news for Ford enthusiasts is that Ford Performance in South Africa has also been granted the Roush Performance franchise which extends the range and appeal of the offerings from this new initiative between the Ford Motor Company of Southern Africa and its dealers.

Ford in the United States has supplied the specialist aftermarket with Ford Performance Parts for more than 50 years, but the brand was never represented officially in South Africa until now.

The arrival of the Ford Mustang sports car in right hand drive for the first time has been the catalyst for developing this exciting range of products with factory backing.

Roush Performance may not be well known in South African performance circles but it is a hugely successful business in the United States under the slogan “Between a race car and a road car is a Roush car!”

Roush Performance is a major American automotive company which is involved primarily with engineering, development and manufacturing high performance parts for street and competitive racing applications. It was founded by Jack Roush in 1995 and he continues to operate the company. It has close ties with the Ford Motor Company and is one of the biggest players in its field. Roush Performance’s range of modifications and upgrades includes engines, transmissions, suspension, interiors and exteriors.


The arrival of approved Ford Performance Parts and Roush Performance and the roll out of official fitment centres in South Africa will be welcomed by Ford enthusiasts, particularly as the operation has the support of the Ford Motor Company of Southern Africa.

One of the problems with performance enhancements is that they void manufacturers’ vehicle warranties. What has been arranged for the Ford Performance Parts and Roush Performance fitments is that a comprehensive 3-year/60 000km powertrain warranty will cover the performance upgrades, while the remainder of the Ford new vehicle warranty will not be voided.

In addition, special model names, such as Mustang Roush Level 3, will be registered with TransUnion so that these modified cars are listed as specific Ford models in the used car pricing guide. This is a major benefit as usually additions to the standard specification are not taken fully into account when a dealer quotes on a trade-in, which can be very costly when extra equipment and performance enhancements are concerned.

Under the Roush banner the Mustang is offered with three levels of performance enhancements, ranging from Level 1 with cold air induction and an exhaust system. Level 2 includes Level 1 plus some cosmetic enhancements as well as an ECU upgrade. Level 3 further adds the fitment of a Roush supercharger and revised suspension.

Under the Ford Performance Parts banner upgrades for other Ford models, including the Ranger, Everest, Fiesta ST and Focus ST are available.

A wide range of approved practical and appearance accessories are also offered at the Ford Performance facility. Joint venture partners Würth and Castrol lubricants also have display area in the facility.

The fitment centre is manned by master technicians and this will be a requirement when other Ford accredited dealers are established to do performance enhancements themselves. Dealer or fitment centre personnel all have to attend a rigorous training course in Centurion before they can offer Ford Performance Parts and fitment.

“Our Ford Performance facility in Centurion aims to be a regular meeting place for motor enthusiasts, not necessarily only Ford drivers,” said Grant Askham, who oversees the world class operation just off the Brakfontein interchange on the N1 freeway.

“On Saturdays we will have our dynamometer operating and our sales area open, while on Sundays we want to encourage a ‘cars and coffee’ culture so that Ford Performance in Centurion is a popular destination for breakfast runs on Sunday mornings.”

Grant Askham has had extensive experience in the motor industry over the years, including holding the position of dealer principal at a dealership in Centurion. He has latterly been the CEO of Nikon SA.

“I see the establishment of the Ford Performance and Roush Performance brands as well as our fitment facility as an exciting challenge and believe they will be a major success,” concluded Askham.