Since its inception in 1972, we at Premium Holdings have been importing, distributing and building high quality brands that enhance the lives of our customers.

Every company within the Group aspires to not only build such brands, but also to be the market leaders in their respective industries, and the synergy created as a result of being part of the Group is enabling us to do exactly that.


  • Grew international brands from 8% to market to becoming leaders within 5 years
  • Sony – the fastest growing photography brand in South Africa
  • Nikon Sport Optics South Africa -nominated as the second largest distribution area in the world after Germany